Lululemon

  

As part of Lululemon's evolution of their store structure, I created a series of internal videos to help staff in stores understand the changes, as well as possible pathways they could take throughout their careers at the company.

To keep the animation from feeling too dry (there were also a lot of org charts!) I added a variety of characters to represent all the changing roles. These characters needed to be both fun and diverse, so they could be relatable to staff from a wide range of backgrounds.

 

 

 

 

 

 

 

 

 

 

Each video needed to be translated into 6 languages, for rollout across Australia and Asia. Voice overs were recorded by members from each countries' local departments.